The Buyer’s Journey and B2B Marketing - Mark Donnigan Interview

B2B marketing has the unique challenge of frequently handling long and complex sales cycles. These can be triggered by a range of elements, such as the requirement for several decision makers, the high value of the product and services being offered, and the requirement for comprehensive research and factor to consider before purchasing.One key asp

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Marketing for B2B and the Buyer’s Journey - Mark Donnigan

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has th

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B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other facts about contemporary B2B advertising. We review exactly how the buying journey is now totally fragmented as well as the way that area structure can help marketing experts retake control of the exploration and also

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